A client needed to process payments through Stripe while managing their website and customer data entirely in HubSpot. Since HubSpot doesn’t offer native integration with Stripe Checkout, we developed a custom solution to bridge the gap. The result was a smooth, secure, and trackable payment process that kept HubSpot at the center of their operations.
Challenge / Objective
The client’s main objective was to accept payments through Stripe while maintaining HubSpot as their CRM and customer engagement platform. The challenges included:
- HubSpot’s lack of native support for Stripe or checkout/payment modules
- Need for automatic syncing of payment data with customer records
- Requirement for a secure, seamless user experience from checkout to post-sale tracking
Our Solution
We built a standalone backend system that connects Stripe Checkout with HubSpot. When a user makes a purchase, they are redirected to Stripe’s secure hosted payment page. After a successful transaction, our system receives a confirmation from Stripe and uses the HubSpot API to update the customer’s contact record with the payment details. This gives the client real-time visibility of customer purchases directly within HubSpot.
Technologies Used
- Stripe API– To handle secure checkout and post-payment webhooks
- HubSpot APIs– For updating contact records and storing order/payment data
- Node.js– For building the middleware between Stripe and HubSpot
Process & Execution
- 1. Discovery:Analyzed the payment flow, customer touchpoints, and required data syncs
- 2. System Development:Created a custom backend to listen for Stripe payment events
- 3. Secure Checkout Integration:Redirected users to Stripe Checkout for secure payment processing
- 4. CRM Sync:After payment success, used HubSpot’s API to attach order data to the corresponding contact record
- 5. Testing & Optimization:Ensured reliability, data accuracy, and smooth user redirection across all steps
Results & Impact
- Stripe payments successfully integratedwith HubSpot CRM
- Automatic customer record updateseliminating manual entry
- Real-time order trackinginside HubSpot
- Improved customer experiencethrough a secure, professional checkout process
“We love how simple it is now. Payments go through Stripe, and we see everything right inside HubSpot. It just works — no manual updates, no confusion. This integration has really streamlined our operations.”